12 Best Affordable Swimsuit Brands That Won’t Make You Sacrifice Style

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Whether you’re planning to update your swim collection with affordable swimsuits for an upcoming vacation or you’ve got a pool party to attend – you’ve clicked on the right post. We don’t believe that you have to spend a fortune on luxury swimwear brands like Jade Swim or Frankies Bikinis to look stylish. There are plenty of affordable swimwear brands that offer timeless pieces made from high-quality fabrics. To help you with your swimsuit shopping, we have gathered the best affordable swimsuit brands. Scroll on to see your new favorite affordable swimwear brands!

1. Shade & Shore

This affordable brand is a sweet spot to find swimsuits in different styles and fun prints. It has many positive reviews on Target for good reason! The most obvious one is that the price range will not set you back by hundreds of dollars. Plus, you can expect to find $25 bikini sets made from quality materials like soft fabric with added spandex for comfort and a perfect fit.

The swimsuits also feature removable cups to let you customize the bust coverage. Another important feature of Shade & Shore swimsuits is the elastic on the openings of the bikini bottoms. This allows easy movement in the water.

Not only does Shade & Shore have some of the best affordable bathing suits, but their swimwear line also focuses on size inclusivity. You can find an inclusive size range that starts from size XXS to 3X.

2. Cotton On

Get ready to take a dip in this stylish one-piece. The square neck makes it extra cool for the beach or pool. It is made from recycled fibers, so you can feel good about being sustainable while looking fashionable.

When the warm weather arrives, Cotton On should be the brand to check out. This clothing company not only sells good quality wardrobe basics, but it also sells swimsuits made from eco-friendly materials like organic cotton and recycled materials.

From triangle bikinis, scoop crop tops, high-rise bottoms, stylish one-pieces, and more, there are a variety of styles to find at affordable prices.

The prices range between $24.99 to $59.99 and you can find a swimsuit in sizes from XS to XL. You can also find accessories to accompany your cute bikinis! This includes a beach umbrella for sun protection and style, bikini bags, cooler boxes, an active bottle, and more.

3. Cupshe

You’ve probably already heard of this brand before because Cupshe is a go-to brand for finding great swimwear pieces. Cupshe offers swimsuits in fun and playful silhouettes that will not break the bank.

Expect to see vibrant colors and tropical-printed bikini sets at $29.00. You can buy a set or mix and match to come up with a style that you like.

4. Aerie

This brand is also a popular choice for women who are looking for inexpensive swimsuits. It is from American Eagle so you can expect to see some nice designs at budget-friendly prices!

There are flattering bikinis designed for every body type including v-cut one-piece swimsuits, fun bikini tops, and matching bikini bottoms in bright colors, to name a few.

What makes the swimsuits extra unique is that they have UPF 50 sun protection. This means the fabric will block 98% of the sun’s rays while you’re having fun at the beach or pool.

5. Amazon Essentials

Amazon has an in-house brand called Amazon Essentials that offers a wide range of clothes, including swimsuits! The swimwear line comes in solid colors and classic designs that are perfect for minimalist fashion lovers.

And best yet, they’re affordable. For $30 you can get a classic swimsuit with a 4.3 rating.

6. H&M

There is nothing more disappointing than looking for a new cute swimsuit and discovering the price tag is $200. Luckily, at H&M, you can find swimsuits that look like they are from a luxury brand, but without the hefty price tag.

From minimalist chic to flirty and fun, there is a nice selection of choices too. The swimsuits also have features like adjustable straps and padded cups for extra support and shaping.

7. Madewell

If you love the jeans at Madewell, get ready to fall in love with the brand’s swimwear line too! There are great pieces below $100 and just like the jeans, the quality of the swimsuits is unmatched.

Madewell also offers swimsuits in inclusive sizes that range from XXS-4X. Additionally, long torso and petite sizes are available!

8. Everlane

Everlane is known for its high-quality wardrobe basics like t-shirts and jeans, so you can expect the same quality for the brand’s swimwear line. The brand has some great basic swimwear designs for anyone who wants some simple designs.

The prices are below $100 so you will be saving a lot while getting premium swimsuits that you can wear all summer and on vacation.

9. Mango

Mango’s swimwear line is often forgotten about, but they have a lovely selection of swimsuits below $100!

Take a dive and you will find the perfect piece for the summertime. What’s even better about these suits is that they have a high-end look, from a low back to a minimalist silhouette. But they also have some fun and flirty options as well!

10. Pacsun

Having a weekend getaway soon? This is the brand to check out if you don’t want to spend too much on swimsuits. Bikini pieces are around $26 an item, so for $60, you can mix and match to create unique beach or poolside looks.

They have a wide range of designs, from neon colors to muted florals. This brand leans towards trendy and fun.

11. Adidas Swim

Are you a sporty kinda woman? If you prefer something simple and solid to flirty and fun, then swim through the Adidas swim collection and you will find cool and classic pieces made from high-performance fabric.

And the best part about these swimsuits? They cost below $100.

12. Walmart

When it comes to affordable clothing, Walmart has to be included. From Time & Tru to No Boundaries, Walmart carries many affordable swimwear lines. We’re talking $20-$40 for a new look for your upcoming vacation.

Whether you want a simple black one-piece or a fun and stylish two-piece, you can find a variety of styles through these brands.

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Swimsuit shopping can be quite stressful when you only see cute swimsuits with a $200 price tag. Thankfully, we have some of the best affordable swimsuit brands to help you soak up the sun in style without breaking the bank!

If you want to save even more money on clothes, check out this post: Are You Shopping on a Budget? Here’s What To Look For in Your Clothes

The best affordable swimswear brands


Hi! My name is Temwa and I have an obsession with all things lifestyle. Whether it's home decor, classy fashion, beauty products, or gift ideas -- you will find me writing about those topics. When I'm not sitting at my laptop, you will find me making press-on nails over the weekend!