best makeup brands for women over 50

5 Best Makeup Brands for Women Over 50

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While wrinkles, age spots, and fine lines may all be signs of wisdom and a life well-lived, as a beauty lover over 50, you may find that you can no longer enjoy the same makeup brands you did in your 20s and 30s (let alone some of the makeup looks you did). But there’s no need to stop your makeup routine entirely because of these natural changes! From the best foundations that reduce the appearance of fine lines to a cream blush that will elevate your natural beauty, keep reading to find the right products for mature and aging skin from the best makeup brands for women over 50.

1. Charlotte Tilbury

About the brand: British professional makeup artist Charlotte Tilbury launched her namesake beauty brand in 2013. With fancy packaging and different products inspired by red carpet looks, her brand quickly gained a cult following. Her sprawling selection of beauty products includes everyday eye shadow palettes and nude lipsticks.

A product you should try: 

Charlotte Tilbury Airbrush Flawless Longwear Foundation

One of the best options from Charlotte Tilbury’s makeup line is her iconic and revolutionary Airbrush foundation. It is a holy-grail foundation for mature skin! It contains magic ingredients like hyaluronic acid that promotes supple skin. Other mature-skin-friendly ingredients found in this liquid foundation include vitamin C, a fabulous ingredient that helps to make skin look brighter.

And for a more youthful look, this foundation is infused with replexium. This ground-breaking ingredient is used to reduce the appearance of fine lines and wrinkles on the skin. Just set your foundation with some setting powder and you have got yourself some flawless poreless-looking skin.

What women love about this product: “I used Charlotte Tilbury Airbrush Flawless, I was blown away. I have mature skin with a little bit of rosacea (with just a slightly oily nose). This foundation looks good even, holding up on an oily nose.

2. Clinique

About the brand: Clinique has established itself as the best makeup brand for women over 50. It is also the home of one of the best skincare products. It was launched by US Vogue editor Carol Philips, Evelyn Lauder (daughter-in-law of Estee), and lastly, dermatologist Norman Orentreich MD in 1968.

This trio merged skincare products with cosmetics to create the best makeup primers for a natural look and moisturizer that gives a healthy glow. Besides its good skincare, this legendary brand is also popular for its nourishing lip colors.

A product you should try:

Clinique Smart Clinical Repair™ Wrinkle Correcting Serum

As your skin changes, so should the beauty products that you use! Using this is one of the best ways to take care of your skin before you apply makeup.

It contains hydraulic acid to re-plump wrinkles and it is infused with a potent retinoid that smoothens skin. Thanks to the collagen repairing ingredient (CL1870 Laser Focus Complex), this wrinkle-correcting serum is a great option for mature skin.

What women love about this product:It’s a fantastic serum that has become a staple in my skincare routine. I use it day and night. It layers great under makeup and other skincare products. The retinol is gentle yet very effective. My skin has never been more radiant!

3. Bare Minerals

About the brand: Bare Minerals is arguably the best makeup brand for women over 50 who are looking for natural, healthy-looking skin.

It was launched in 1995 by Leslie Blodgett after she got famous for her DVD makeup tutorials. In that same year, the company unveiled its ORIGINAL loose mineral face powder. This Bare Mineral makeup product impressed beauty editors and makeup enthusiasts alike that the brand gained popularity globally.

A product you should try:

bareMinerals Original Loose Powder Mineral Foundation SPF 15 

The loose powder is the best choice foundation for oily skin. If you are struggling with excess oil, then adding this to your beauty routine would be a good idea!

It has five key ingredients, including titanium dioxide and zinc oxide. This ground-breaking ingredient has mineral-based SPF protection to shield you from UV rays. There are also natural ingredients like iron oxides that offer a natural-looking color and coverage.

What women love about this product: “I do have VERY oily, yet mature skin. This foundation does not seem to settle into the fine lines around my eyes. I get very oily and require much blotting throughout the day – YET, this product does NOT break me out. I feel like this product works well with my aging, yet oily and sensitive skin.

Related post: My Minimalist Makeup Collection & 5 Minute Simple Yet Polished Makeup Routine!

4. Laura Mercier

About the brand: What first started as a search to find the perfect makeup products quickly ended up a global beauty brand. The founder Laura Mercier began her namesake label in 1996 to help all women reach their full beauty potential. Since its inception, Laura Mercier has become a staple for the beauty scene especially for women over 50.

A product you should try:

Mini Tinted Moisturizer Oil Free Natural Skin Perfector Broad Spectrum SPF 20

If there is one hero product that needs to be added to your makeup bag, it’s the Laura Mercier tinted moisturizer. It is formulated with Vitamin E to protect you against the damaging effects of the sun.

Additionally, this highly-rated moisturizer has licorice root extract to soothe irritated skin.

What women love about this product: “I’ve spent a small fortune trying to find a foundation or tinted moisturizer I love. I read an article that recommended this for mature skin and decided to give it a try. The coverage is light and, it feels like I have nothing on my face. It’s what I was hoping for. It doesn’t settle into my fine lines and, the finish is so natural looking.”

5. Lancôme

About the brand: Lancôme first started as a luxury fragrance brand in 1935. Two years later, the founder Armand Petitjean moved on to makeup and unveiled a pink-red rose-scented lipstick. This lipstick was so beloved that it remained a bestseller more than 30 years later.

A product you should try:


It can be a challenge to find an age-defying lipstick that will not bleed into fine lines. Luckily, this Lancôme lipstick has the opposite effect.

This hydrating and lightweight formula makes a long-lasting lipstick and it packs your lips with rose flower extract to soften and replenish them with moisture.

What women love about this product:It’s always so hard to come across a lip product that does both jobs well & this does the trick! The color stays on well and stays moisturizing.

When it comes to wearing makeup, what works well for a woman in her 20s and 30s might not be good for mature skin. The good news is that you can find the best makeup brands for women over 50 to help you adapt your makeup routine to suit your aging skin type!

Now that you have found the best makeup brands for women over 50, it’s now time to find the best places to buy dresses for mature women!

Up next: Top 9 Dresses for Women Over 50 That are Classic and Chic

a woman holding a Clinique foundation bottle


Founder and editor of My Chic Obsession, Carolyn is your trusted fashion maven. Carolyn's drive to help others achieve a classic and timeless wardrobe fuels her posts, making a go-to resource for style seekers worldwide. Beyond the wardrobe, she resides in the heartland of the Midwest, dreaming up new ideas and raising her two lively boys - her biggest fashion critics.