glossier concealer

Glossier Stretch Concealer Review | Worth the Hype?

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This post may contain affiliate links.

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Thanks to social media, it doesn’t take a long time for the right products to get a cult following. And when millions of women are talking about Glossier’s stretch concealer, well, you’ve got to see what the fuss is all about. This new type of concealer is taking the world by storm and I guess there’s one thing we all really want to know: is it worth the hype? Let’s find out in my Glossier stretch concealer review!

Glossier- The Company

Glossier is not your average beauty company. While most beauty companies are focused on well, beauty, Glossier has a focus on skincare first. After all, your best dewy skin is going to come from healthy skin! But not only that, Glossier keeps their ear to the ground and only tries to create the products that you and I want.

Emily Gloss, the CEO, started Into the Gloss first, a beauty website where women share their favorite products and get inspired by all things beauty. After interviewing hundreds of women, Emily saw a need for a new type of beauty. And that’s how Glossier was born.

Glossier Stretch Concealer- Claims

So what makes this product so special? Learn why, straight from their website:

  • Adaptable mineral pigments give a brightening effect and blend seamlessly into skin for natural-looking coverage
  • Elastic micro waxes move with your skin instead of caking on top of it
  • Comes in 12 shades developed to enhance and—most importantly—disappear into a wide range of skin tones

Okay, so, adaptable mineral pigments and elastic micro waxes? What does that even mean?

Basically, this concealer is a buildable concealer that’s supposed to cover everything from dark circles to blemishes and redness, all the while leaving you with a glowy and dewy finish.

Some traditional concealers look obvious and cakey, while this Glossier concealer is meant to cover your spots, disappear into your skin, and leave you looking as dewy as the grass on an early spring morning.

Who’s it for?

Glossier stretch concealer is for all skin types and all skin tones (I got G7). They have 12 shade ranges and whether or not that sounds like a lot of options to you, it does cover a lot of skin tones from the lightest shade to medium shades and of course, the deep shades as well.

I have a combination skin type (both oily skin and dry skin in different spots-yay me), and I was able to use this product. Though I do not have sensitive skin, it is both fragrance-free and ophthalmologist tested!

Ingredients (taken from the website)

  • Beeswax & Microcrystalline Wax Give concealer a super elastic consistency which allows it to move with your expressions, not stiffen and cake.
  • Avocado & Jojoba Oil Nourish skin, prevent water loss, and give a natural dewy finish.
  • Cocoa Butter A natural fat full of the good stuff that promotes skin suppleness.
  • Adaptable Mineral Pigments Merge seamlessly with a wide range of skin tones for natural-looking coverage.

How to Apply

The best way to apply this concealer is to start by warming it up. Nope, not in the microwave. You can do this by gently swirling your fingertip over the first layer. Start with a little bit at a time and do a light layer. Gently pat, dab outward, and build as needed.


Glossier is a very cute and stylish brand. You can tell they are targeted more to Millennial women by their website to their social media and of course, their packaging. My products (yes, I got more than just concealer…I’ll share later) arrived in a cute pink bubble wrap pouch with some cute stickers and a free sample. The concealer is packaged in a little glass pot and it looked good!

Glossier Stretch Concealer Review

Maybe you got way more information than you wanted to, but here we finally are. The review!

Before writing this review I made sure to use this product on a daily basis for weeks. I paid attention to how it applied, looked, and lasted.

First, a little goes a long way. Though it’s a buildable concealer and you may need extra layers, you’re still not using a lot of product.

Once applied, the concealer is seriously undetectable. I almost can’t see it on my face and even though it’s light coverage, somehow my dark spots and discoloration are covered at the same time. I don’t know how it does that!

This beauty product lives up to its claim and it really is a dewy product. Previously I’ve been using Bare Minerals concealer and though that’s a fine concealer, it doesn’t melt into my skin as the stretch concealer does.

Before doing my own, I read a fair share of other reviews about the Glossier stretch concealer, and truthfully, I was a bit shocked by the negative ones as this is one of the best concealers I’ve personally used. Other reviews said they didn’t like it because the coverage was very minimal.

Honestly, that was one of the things I liked about it. It’s a buildable concealer, so though it starts as very light coverage, you can put more on until you reach your desired coverage.

I got a breakout right before I bought this product (thanks, postpartum hormones) and though I wasn’t thrilled about my new spots, it was “good timing” to show you how the concealer can cover spots and look natural. Below is with just 1-2 layers. No filter.

And yes, I’ve got uneven skin texture, but I just started my microneedling series. Excited for those results!

Related: My Honest Good American Jeans Review


I will say that it is not good for under eye circles, even though the product claims that. It looks good at first but after a few hours, you’ve got creases for days.

Also, the price could be a potential con. $18 seems like a lot for .17 ounces. Personally, I don’t find that to be too much of a hindrance because it will last longer than you think and the pricing is competitive with companies like Bare Minerals. If you are used to drugstore concealers, however, you may feel like you just spent a lot on a small product.

If you read the ingredients, you’ll see that this product has oils in it. It’s necessary in order to achieve that dewy glow, but be mindful that this can break out some skin types.

This product is not for you if you are wanting a heavier concealer or a matte finish.

So, to answer this big question,

Is Glossier Stretch Concealer worth the hype?

Absolutely. This is one of the best concealers out there (if not the best) if you’re looking for a lightweight concealer to cover your spots and make your skin look healthy and dewy, not cakey and flakey! This is one worth adding to your makeup bag if you are after a natural look while simultaneously covering up your problem spots.

If you want more coverage, it’s recommended to use the Perfecting Skin Tint, a skin enhancer that evens out skin tone and blurs pores. And if completely dewy isn’t your thing, then Wowder, the weightless finishing powder gives your skin a matte finish and helps it to last longer.

As I was checking out I added two more cult products to my cart, because why not? And because they were so good I figured it was only fitting to tell you about them in this review because Boy Brow and Cloud Paint are 100% worth adding to your makeup bag too.

And though I don’t want to hijack this post and bore you with all the background deets of those products, I will say that Boy Brow is a must-have for groomed brows. All you have to do is take one look at my photos and you’ll see that I lean more towards the natural brow look.

Shaped and thin is not my personal style. My brows just aren’t meant for that but mainly, I don’t want a style I have to keep up with. So natural it is. Because of that, I’ve used a lot of brow gels in my time and Boy Brow is the best one. The brush is smaller and shaped better for grabbing onto the hairs and the brow wax shapes but doesn’t stiffen. My brows stay in place all day!

And last but not least, Cloud Paint. I’m usually not one for blush because though I love the look, I don’t want to look too made up for my day-to-day life. Cloud paint achieves that naturally flushed look without looking like you’re wearing a lot of makeup. It’s the perfect amount of color and it doesn’t look cakey or powdery. Just like the concealer, it melts into your skin. I got “Dusk” and I’d recommend that shade!

Below you’ll see a before & after picture of me wearing the products. No filter, same lighting, taken minutes apart. You can see that my skin looks even and glowy and I’m only using 3 products!

glossier product review
wearing Boy Brow, Stretch Concealer, and Cloud Paint

This was my first time using Glossier products and between the Boy Brow, the Cloud Paint, and the Stretch Concealer, it’s safe to say I’ve given into the hype. And I’m loving it.

Up Next: The French Girl Beauty Guide for Effortlessly Beautiful Skin

glossier stretch concealer
glossier stretch concealer review


Founder and editor of My Chic Obsession, Carolyn is your trusted fashion maven. Carolyn's drive to help others achieve a classic and timeless wardrobe fuels her posts, making a go-to resource for style seekers worldwide. Beyond the wardrobe, she resides in the heartland of the Midwest, dreaming up new ideas and raising her two lively boys - her biggest fashion critics.