There is no denying that Europe is the heartbeat of fashion. Think about it: France’s understated elegance, the UK’s traditional yet eccentric style, Italy’s luxurious tailoring, and Sweden’s minimalist style. Europe has rightfully earned its place as the world’s capital of high fashion and impeccable style. If you are captivated by European fashion, you’re at the right place. This post is all about celebrating European clothing brands, from new brands to legendary European brands in the fashion world.
We’ve organized the top European clothing brands by country to make it easier for you to immerse yourself in the Fabulous world of European fashion. Scroll on as we explore the exquisite realm of European fashion brands!
United Kingdom
Let’s start our European clothing brands tour with the United Kingdom:
1. Stella McCartney
Inspired by her creative parents, Paul McCartney and her late mother Linda, Stella McCartney launched her eponymous luxury brand in 2001. What sets her brand apart is its commitment to sustainability.
Stella McCartney is one of the first luxury clothing brands to never use feathers, animal skin, leather, and fur in any designs, reflecting her vegetarian lifestyle and commitment to sustainable fashion.
The brand offers women’s ready-to-wear pieces, including tailored suits, double-breasted blazers, and whimsical yet classy dresses, all crafted from natural materials.
2. All Saints
Since 1994, All Saints has been transcending fashion trends by offering a curated blend of timeless styles with an edgy touch. It initially started creating men’s collections but later expanded to womenswear in 1998.
The British online store focuses on meticulous attention to detail in design and craftsmanship. Some of the most notable designs you need to get your hands on are the iconic leather jackets. The jackets are effortlessly stylish with a little bit of rebellion.
All Saints also has a great selection of leather boots and fabulous bags. Beyond the brand’s signature leather collection, All Saints has everything you need for any occasion, from going-out outfits like statement printed dresses to head-turning skirts, tailored blazers, and more.
Need clothes for your workwear wardrobe? Look no further; All Saints has everything you need. The options are endless, from slim-fit blazers to bold co-ords, crisp white button-down shirts, belted trench coats, and leg trousers.
3. ME + EM
Dive into the world of ME + EM, where every piece has a luxurious and contemporary style with a timeless flair. The idea of ME + EM was born by Clare Hornby after she couldn’t find well-crafted, flattering clothes that did not break the bank. In 2009, she launched her brand to offer stylish, high-quality, affordable clothing.
Since its inception, ME + EM has grown famous for its iconic Palazzo Pants. On top of the brand’s signature pants, ME + EM has effortlessly chic curated collections designed to be functional and flattering. This includes tailored separates, elegant figure-flattering dresses, and accessories that transcend fashion trends.
4. Crew Clothing
If you’re looking high and low for European online shops with stylish clothes for your capsule wardrobe, Crew Clothing is a brand worth checking out. This quintessentially British brand was established in 1993 to design clothes inspired by the British Coast.
The founder, Alastair Parker-Swift, created his first menswear collection that drew inspiration from the cobbled streets and the picturesque views of the coast. Crew Clothing now offers womenswear clothing with a classic and coastal flair. You can find everything from versatile button-down pinstripe shirts, Breton tops, quality cable knits, and the brand’s signature, Piqué polo shirts – the options are endless.
For all your wardrobe needs, don’t just walk; run to the high-quality, timeless pieces and wardrobe must-haves at Crew Clothing. Their commitment to quality and timeless style will ensure your wardrobe is always on point. Trust me, your wardrobe will thank you!
5. The Ghost London
If there is a European clothing brand worth knowing, it’s Ghost London. Established in 1984, The Ghost London has become a popular brand known for crafting contemporary women’s clothing with a vintage twist.
This brand’s pieces are truly perfect for the woman who craves simplicity without sacrificing style. The brand’s collections include modern designs, beautiful prints, relaxed silhouettes, garments with a feminine aesthetic, and iconic dyed pieces made with the highest standards.
What’s also great about The Ghost London is the inclusive sizing. The sizes range from XS to 3XL, so all women of any body type can enjoy wearing The Ghost London’s stunning clothes.
6. Hobbs London
Hobbs is all about designing “clothes with mileage.” The London-based brand has grown from a small shoe brand in 1981 to a womenswear brand known for designing proudly British clothes.
If you’re a modern woman who lives a fun and optimistic life, Hobbs is a brand you will love because the pieces were made for women like you. The clothes draw inspiration from the past while “always looking forward.” You will see effortlessly elegant silhouettes, modern cuts, and timeless styles for every occasion.
7. Mint Velvet
Mint Velvet will be your one-stop shop for all your fashionable wardrobe needs. The brand was established in 2009 by co-founders and best pals Liz, Lisa, and Jane.
The trio had a lightbulb moment to create the brand after spending a long time not finding stylish clothes on the high street. Mint Velvet’s online store is full of the chicest finds on the internet, from dresses with “relaxed glamour” to elegant tops and classic pants.
8. Ninety Percent
Ninety Percent is defined by classic everyday clothes made from natural fabrics. It was founded in 2018 by two friends, Para Hamilton and Shaffiq Hassan, who shared the same values about making clothes with a “spirit of care.”
This sustainable fashion brand is great if you’re on the hunt for timeless trans-seasonal clothes made from organic materials. Click through the “essentials” collection to find all the basic wardrobe essentials your closet is probably missing.
Need help figuring out what wardrobe essentials you need in your closet? Here is a FREE wardrobe building checklist! Sign up here to get this handy checklist.
9. Victoria Beckham
If Victoria Beckham, aka Posh Spice, was your favorite from the Spice Girls, or you just want to dress as stylishly as her, you’ll love her namesake label. It was launched in 2008 to cater to a modern woman’s wardrobe needs.
The luxurious London label is all about designing clothes with ease, versatility, and sophistication. When you browse her ready-to-wear pieces, you will find midi dresses in soft and bold hues, versatile cami tops, button-down shirts, and jeans – the options are endless.
10. Alexander McQueen
Step into the luxurious world with the legendary British brand Alexander McQueen. Remember those iconic black-and-white sneakers that dominated Instagram feeds between 2015 and 2019?
Yes, those popular creations were by Alexander McQueen. This luxurious brand was launched by the late Alexander McQueen in 1992. It is synonymous with timeless elegance and avant-garde designs, making it one of the most captivating brands in the fashion world.
11. River Island
River Island might be the better brand for you if Alexandar Mcqueen is out of your budget. This high-street British brand was founded in 1959 to craft clothes for real people who want to look fashionable.
The brand is inspired by heritage-style archives and the latest trends. Some popular styles from River Island include straight-leg jeans, longline waistcoats, vests, and more.
12. Ted Baker
For that effortless preppy woman style, head over to Ted Baker. The brand started as a men’s shirt brand in 1987, but today, Ted Baker has expanded to irresistibly feminine and playful accessories and clothes.
The brand emphasizes producing clothes that focus on quality and a “quirky sense of humor.” Ted Baker has many preppy and feminine pieces, from their tote bags, romantic floral dresses, drape neck tops, slingback pumps, and much more.
Related: 43 Preppy Clothing Brands That Will Elevate Your Wardrobe
France
The next country on our European clothing brands tour is France. Say “bonjour” to these fabulous French brands!
13. Veja
Ask any fashionable woman what her favorite sneaker brand is, and she will say Veja. This French footwear label was launched in 2005, primarily focusing on making timeless sneakers made from sustainable materials. Brazilian and Peruvian organic cotton is used to make the laces and canvas, while the soles are made from Amazonian rubber.
Veja offers a plethora of different colorways and finishes for sneakers, so you’re guaranteed to find a design that matches your fashion taste. The most popular style is the V-10 – the fashion industry simply can’t get enough of the stylish design.
Related: How To Master Casual Chic Style in This Veja Sneakers Outfit
14. Sezane
This Parisian clothing brand is the perfect choice for anyone aspiring to look effortlessly chic. The popular fashion label was launched in 2013 by Morgan Sezane to create clothes inspired by the people of Paris and to pay homage to liberty.
Sezane is known for its boho-chic blouses, versatile dresses, sophisticated knitwear, and effortlessly polished accessories. This French brand has everything you need to help you look fashionable on the streets of Paris.
Related: Sezane Dupes for the Ultimate French Girl Style
15. Lacoste
In the 1930s, the legendary tennis champion René Lacoste invented the world’s first short-sleeved polo shirt made of breathable fabric to make playing tennis more comfortable.
This shirt gave him a light-bulb moment to launch the brand Lacoste. He established the brand by breaking fashion rules while keeping it classy and elegant.
Lacoste has all the elegant clothing items you need to meet your fashion-preppy needs. You will find everything from timeless sweater vests, monogram varsity jackets, polo shirts, tapered checkered pants, and canvas tote bags.
16. Comptoir des Cotonniers
Get ready to look like a Parisian style icon with Comptoir des Cotonniers. The French brand was born in 1995 to craft feminine and effortlessly elegant clothes. Each season, Comptoir des Cotonniers releases collections with unique designs that can easily be mixed and matched to create everyday outfits.
The brand is also all about making a positive impact on the environment by producing less but making better.
The brand’s bestseller wardrobe essentials – the Maddy sailor top, the Marguerite pants, and the Catherine trench coat – demonstrate its less is more approach to design.
17. Rouje
If there is a European clothing brand you need to know, it’s Rouje Paris. This French brand was established in 2016 by Jeanne Damas, who drew inspiration from vintage style and life’s simplicity.
Rouje is a women-led clothing brand, so the focus is all about crafting the best clothes for real women. The label will be your new favorite place to find sweet floral midi dresses, everyday tops in bold prints, chic handbags, and many more pretty and elegant styles.
18. Balzac Paris
In 2014, Charles Fourmaux, Chrysoline De Gastines, and Victorien De Gastines launched Balzac Paris to make desirable eco-friendly clothing. The sustainable brand exudes character and charm and approaches fashion with ethical production.
You can find everything from flattering Breton t-shirt dresses to matching sets in classic prints and cuts, accessories with French elegance, and much more. Balzac Paris has everything you need to meet your fashion desires. You can always rely on Balzac Paris to offer an effortless, classy style!
19. Longchamp Paris
It is no secret that Longchamp is one of the best European clothing brands that makes handbags with major style. This leather goods company was launched in 1948 by Jean Cassegrain; He focused on selling to international clients as well as Parisians.
The luxury brand quickly gained a reputation for creating quality work and excellent service. Now, for over 70 years, Longchamp is still a fan-favorite in the fashion world.
One notable piece from Longchamp Paris is the Le Pliage bag. This style comes in different sizes, from small to XL, to meet your fashion desires. You can also find Le Pliage bags in different types, like backpacks, handbags, shoulder bags, crossbody bags, and belt bags.
Related: Fashion Tips for the Ultimate French Girl Parisian Style
20. Chloé
Let’s talk about Chloé! The French fashion house was founded in 1952 by Egyptian-born Parisian Gaby Aghion. She set the stage for a revolution in women’s fashion by pioneering luxury ready-to-wear clothing.
Aghion’s vision was to empower women to embrace their individuality and break free from the constraints of formal fashion. In short, Chloé is more than a brand; it’s a fashion movement.
21. Saint James
It’s impossible to resist the French charm of Saint James. Once you browse through its collections, you will want to book a trip to the South of France. The brand was established in 1889.
With over 130+ years of History, Saint James has seamlessly transitioned from a humble workshop making Breton shirts for fishermen to crafting chic Mariniere or Breton shirts for fashionistas. In essence, Saint James specializes in authentic sailor jumpers and striped shirts.
22. LOULOU Studio
LOULOU Studio was launched with an emphasis on designing modern and timeless pieces for every woman who loves French simplicity. The brand has irresistibly chic ready-to-wear pieces that you will adore.
You can find long-tailored coats, twill blazers, and elegant clutches to spice up your outfits. The price points are high, so if you’re looking for investment pieces for your wardrobe, like a classic leather bag, LOULOU Studio is the brand for you.
Sweden
Now that we’ve explored France, the next destination on the European clothing brands trip is Sweden.
23. H&M
What would the fashion world be like without H&M? Distraous. We love this Swedish brand for its affordable range of clothing.
To give a little backstory about H&M, Swedish entrepreneur Erling Persson launched his first store in 1947 to sell clothes that were affordable and stylish for everyone. Fast forward to now, and H&M is the go-to brand for wardrobe essentials that won’t break the bank. You can find everything from a classic pair of jeans to basic tees – all at affordable prices.
24. Acne Studios
Acne Studios is a high-end clothing brand that is the perfect representation of Swedish fashion. The founder and artistic director Jonny Johansson launched the brand in Stockholm Sweden in `1996. What inspired him to launch the brand was his love for art, photography, contemporary culture, and architecture.
The brand’s collections are perfectly characterized by Johnny Johansson’s signature attention to detail and juxtaposing design. Acne Studios’ designs also boast excellent tailoring and eclectic use of custom fabrics.
Some popular styles you need to get your hands on are puffer jackets, button-down shirts, wool-blend scarves, coats – the list goes on.
25. Nudie Jeans
This Swedish brand’s journey started in 2001 in the charming city of Gothenburg. The brand is not just about selling jeans, they’re about making jeans part of your life.
Nudie Jeans’ brand philosophy is all about making durable and stylish jeans that they become your “forever jeans.” From denim jackets and shirts to classic pants, Nudie Jeans has all sorts of denim styles.
26. COS
The brand was started in 2007 and is owned by the H&M group. So, if you love shopping at H&M, you will enjoy shopping at COS, too.
This minimalist clothing label has everything that your closet is missing. COS has wardrobe must-haves that transcend time and boasts innovative designs. The brand also places great emphasis on sustainable production in all of its clothing pieces, so you can look chic while helping to protect the planet.
27. & Other Stories
& Other Stories will become your go-to place for minimalist clothes. This brand offers a great selection of clothes that stand the test of time. You can find everything from evening blouses, cocktail dresses, and summer dresses to cozy sweaters. So, if you’re on the hunt for minimalist clothes for every occasion, & Other Stories will tick all your boxes.
What’s more, to love about & Other Stories is that they place great emphasis on impeccable craftsmanship and sustainability. You will find exceptionally made t-shirts crafted from ethically sourced wool or relaxed Breton tees that are made from organic cotton.
28. Toteme
The brand was launched in 2014 by Karl Lindman and Elin King in Stockholm Sweden. Toteme was founded on the principles of designing clothes with style and modern flair.
The brand’s ready-to-wear collection includes tailored blazers, cashmere sweaters, and silk scarves for all-year-round styling.
29. NA-KD
Na-kd is a Swedish brand that has staple pieces for a woman’s capsule wardrobe. Since 2014, Na-kd has never disappointed with its collections.
The brand has classic accessories like shoulder bags and sunglasses. On top of its accessories, Na-kd has polished blazers and laid-back jeans that are fit for the modern and stylish woman.
Italy
We’re excited to take you to Italy for our European clothing brands tour!
30. Moschino
If you’re a lover of maximalism, Moschino is the brand for you. Moschino is defined by bold colors and playful designs.
The brand was founded in 1983 by Franco Moschino with the vision of designing luxurious clothes with an eccentric flair. You will love the brand’s statement bags, tops, sunglasses, and dresses.
31. Valentino
Valentino is one of the most exciting and iconic European clothing brands. This Italian fashion label was launched in 1960 by Giancarlo Giammetti and Valentino Garavani in Rome.
Valentino specializes in crafting exquisitely made clothes that are creative and unique. The designs are also heavily influenced by the Ateliers of Piazza Mignanelli.
32. Giorgio Armani
Giorgio Armani is one of the best Italian luxury fashion houses. Founded by Giorgio Armani and Sergio Galeotti On July 24th, 1974, the brand’s name is associated with elegant Italian designs.
So, if you’re looking for formal wear for a black-tie event, Giorgio Armani is a brand that will have everything you need.
Spain
The next fashionable place in Europe is Spain! Here are some popular brands to check out:
33. Mango
If Luxury European clothing brands are out of your budget, consider shopping at Mango. This Spanish clothing brand has amazing classic pieces without the steep price tag.
You will find everything from trench coats to sweaters, loafers, classic sunglasses, and more.
34. Massimo Dutti
Get the best minimalist style with clothes from Massimo Dutti. This Spanish brand was born in 1985 as an exclusive men’s label but later expanded to womenswear in 1995.
The designs have clean lines, neutral colors, and an elegant flair perfect for year-round dressing. So, if you’re looking for easy and classic clothes, Massimo Dutti is the brand to know.
35. Zara
Zara is known for offering designer minimalist dupes. So if you can’t afford to buy minimalist clothes from designer brands, Zara has you covered.
The brand has a great selection of tweed jackets, tailored pants, and everyday basics. And the best part? You don’t have to pay thousands to create a flawless minimalist wardrobe.
Related: The Best Hermès Dupes from Amazon
36. Loewe
This Spanish luxury brand was founded in Madrid in 1846. Its tone is chic and classic, with influences from art. So, if you need luxurious items for your closet, Loewe should be your one-stop shop for the perfect clothing.
From its signature raffia tote bags to its iconic leather footwear, Loewe is a great place to shop.
Related: Is the Loewe Straw Bag Worth It? My Honest Answer Plus the Best Dupes to this Iconic Bag
Germany
Our final destination is Germany!
37. ARMEDANGELS
Complete your wardrobe with cool and ethical clothes from this sustainable European brand. Overall, the brand’s style can be described as urban and fun.
Want to shop at a brand with a mission? ARMEDANGELS is about positively impacting the environment by sourcing organic materials and supporting human rights initiatives.
38. Jil Sander
There is a good reason why so many fashion lovers can’t get enough of Jil Sander. The brand has perfect, ready-to-wear pieces that have elegant and minimalist designs.
From belted coats, puffer jackets, and poplin shirts with a chic flair, Jil Sander is a luxury brand, so if you want to spoil yourself with minimalist luxury clothes, Jil Sander is a good pick.
39. Hugo Boss
Since Hugo Boss was established, it has been the champion of refined, modern, and classic formal clothes. This German brand should be your go-to place to elevate your style game with self-confident business looks.
40. Puma
Step up your athleisure or gym looks with Puma. This German athletic brand was founded in 1948 by Rudolf Dassler. The brand’s values are rooted in confidence and style, so if you rock any of the clothing items from Puma, you’re guaranteed to look fearlessly fashionable.
The Right European Clothing Brand for Your Style
As we come to the end of our European clothing brands tour, one thing is clear: Europe is the world’s capital of exquisite fashion. So, if you’re drawn to European fashion, our curated list of classic and new discoveries will elevate your style.
Were the Paris brands your favorite on this European clothing brands list? Dressing like a Parisian extends far beyond just where you shop – it’s also about how you style the clothes, too. Learn how: 13 Go-To Parisian Outfits According to French Women
